ABOUT
ALT. is a Singapore-native brand rooted in the creation of alluringly low-key activewear.
A two-year vision come alive, ALT. was designed to be a compellingly quiet answer to an industry that is still hyper-focused on performance, utility, and athleticism. Through a distinctive aesthetic language, we lean instead into activewear’s secondary nature as artful, protean pieces capable of moving with the modern woman across her life’s ebbs and flows.
By bringing a muted sophistication and nonchalant certainty to a high-powered, performance-centric industry, we aim to carve space for ourselves by deconstructing and reinventing the form, fit, and fabrication of classic sportswear into limited-quantity collections of athleisure pieces, elevated beyond purpose and made to transition effortlessly with wearers across all their different pursuits. Marked by a carefully rendered poise, ALT.’s incisive voice cements the our desire not to be the largest, but the most alternative.
ALT. aims to be the cult-favourite intercessor between performance-based utility and a contemporary, minimal aesthetic that speaks to uncompromising quality.
We make activewear, elevated beyond purpose.