Your privacy is important to ALT. ATHLETICA. This Privacy Policy (“Policy”) apply to any product and/or services (collectively known as “Services”) listed or rendered to you while accessing and using our website www.altathletica.com (hereinafter referred to as the “Site”). It describes how your personal information is collected, used, disclosed, and retained when you visit or use our Site or our Services.

 

Please read through the following before providing us with any of your personal data. By providing ALT. with your personal data, you consent to ALT.’s collection, use, disclosure, and retention of your personal data in accordance with this Privacy Policy and as otherwise permitted by law.

 

PERSONAL INFORMATION WE COLLECT

 

When you visit the website, we collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. 

 

Additionally, as you browse on the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information on how you interact with the website. We refer to this automatically-collected information as “device information”.

 

We collect device information through cookies and other similar trackers.

 

When you create or manage an account with ALT.; sign up for a loyalty program; make a purchase or attempt to make a purchase through our Site; register or subscribe for our newsletters or promotions; submit a review for any item on the Site; and/or submit any questions or feedback to us, or contact or correspond with us in any way, we collect certain information from you, or your friend and/or family who wish to ship a product (including gift cards) to you, including but not limited to name, billing address, shipping address, credit card and payment information, email address, gender, nationality, date and month of birth, contact information, and password, marketing preferences, and any other personal information you choose to provide to us. We also retain your purchase history on the Site. Collectively, we refer to this information as “account information”.

 

When we refer to “personal information” in this Policy, it includes both device information and account information.

 

HOW WE USE YOUR PERSONAL INFORMATION

 

Account information collected is used to fulfill any orders placed through our Site, and to provide our Services, which include:

• Establishing and maintaining your user account and/or loyalty program on our Site, including tracking your orders, purchase history, shipments, sending you reminders of items left in your shopping cart, and/or providing you with product notifications;

• Improving our services and business, including in response to trends, patterns, feedback, and sentiments expressed on social media or directly to us;

• Processing your returns and exchanges in accordance with our Terms of Service;

• Providing support for the Services, respond to your requests, questions, and feedback, evaluate your satisfaction with the Services, and to otherwise administer our relationship with you;

• When in line with the preferences you have shared with us, providing you with information or advertising relating to our products or services; and

• To comply with the terms or our access to payment processing, financial or banking services such as credit card disputes, fraud, billing errors, or any applicable law.

 

We use the device information collected to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website for your usage (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).

 

SHARING YOUR PERSONAL INFORMATION

 

In order to provide the Services to you, we may share your personal information with the following entities, including companies involved with running the Site and/or fulfilling your orders, such as payment service providers, warehouses, order packers, and delivery companies; professional service providers and third-party platform providers; companies approved by you, such as social media; and law enforcement and fraud prevention agencies or anybody required by law.

 

Additionally, we may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

 

We may disclose your information to a third party in connection with a proposed or actual business transaction, such as a corporate reorganization, merger, or acquisition, or the sale of some or all of business or assets.

 

WEBSITE COOKIES

 

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Cookies track your use of the Site and allow us to enhance and improve the end user experience of the Site. The information collected through cookies do not usually directly identify you, but may allow for a more personalized user experience on our Site.

 

You may choose not to allow some types of cookies, but blocking some types of cookies may impact your experience of the Site and the Services we are able to offer.

 

DATA RETENTION

 

Your account information will be maintained for our records unless and until you ask us to delete this information, for as long as it is necessary for legitimate business purposes, as well as for any legal or financial obligations required of us.

 

SECURITY

 

We take reasonable precautions to protect your information and process it securely. However, no method of transmission over the internet or electronic storage is 100% secure. We shall not be held liable for any losses you may suffer from unauthorized access or loss of any data provided to the Site.

 

AMENDMENTS

 

We reserve the right to amend this Policy at any time. You are encouraged to review this page periodically to view any updates or changes to the Policy. Your continued use of the Site and our Services indicates your consent to the Policy as posted.